Male
Female
Other
1-18
19-25
26-35
36-45
46-55
56-65
66+
None
Less than three
Less than five
More than five
Daily
Weekly
Monthly
Annually
Never
IPad
IPhone
IPod
Macbook
ITunes
IMovie
Siri
ICloud
All of the above
I dont purchase Apple products
Design
Functionality
Popularity
IOS software
Features available
Brand Loyalty ( I will always purchase Apple products)
Ease of use
Build Quality
Pricing (too expensive)
Compatibility with other devices
Availability in my country
Useful features need to be added
Maybe
No
Yes
definitely not
maybe
definitely yes
Have already purchased
Samsung
Nokia
Sony
Motorola
Blackberry
Excellent
Very Good
Good
Satisfactory
Terrible
I don't visit Apple stores
I am an avid Apple customer
Price
Competitors products are superior
Competitors softwares are superior
I am not in the tech market at all
competitors products are not superior
competitors products are easier to use
competitors products offer more features
competitors products offer better services
competitors products have a better value for money
