Indie Pop Music Video Audience Research
How much lip-syncing do you like in an indie pop music video?
Hardly any
Roughly half narrative, half lip-sync performance
A lot
Completely
Which settings do you most enjoy in an indie pop music video?
Multiple answers allowed
Green outdoors (forest etc)
Urban outdoors (city streets etc)
Studio set (blank room)
House interior (normal living room etc)
Other
Do you like more steadicam or more mounted shots in an indie pop music video?
Steadicam
Mounted (tripod, dolly etc)
A mix
To what extent do you think the visuals should illustrate the lyrics in an indie pop music video?
Completely
Mostly
Roughly half of the time
Infrequently
Not at all
^ Or even purposely contradict the lyrics (e.g "work work work work work" set to a video of a man eating crisps in front of the TV)
Which sorts of edit do you prefer in an indie pop music video?
Cuts
Fades in/out
Graphic matches
Other
Do you like when there is a section at the start and/end of an indie pop music video to set the scene?
Yes, but very brief
Yes, I like a long, spoken dialogue to set the scene, like in Taylor Swift's "I Knew You Were Trouble" video
No
Don't mind/don't pay attention to them anyway
Other